When developing a Strategic Marketing Plan for our clients, we’ve developed an approach that works well for the companies we represent. Everything we do comes back to this process.
Start smart. We do our homework. We research your competition, ideal customer, and how your ideal customer is reached. Our main goal is to figure out what sets you apart from your competition, how you can become a thought leader in your industry, and what it would take for you to be found on page one of Google.
Plan smart. We develop marketing plans that work for you. Our goal is to maximize your marketing dollars by developing short and long-term plans that bring in new clients.
Design smart. Who cares if you have a pretty website if it doesn’t help you sell your service or product? Sure, we love pretty websites, sleek brochures, and stunning logos. But your goal is to reach more clients, not win design awards.
Be smart. Now the fun part. The part that really makes the difference. We coach you and your staff to be smart. Write blog posts. Facebook like a rockstar. LinkedIn with the best. YouTube like a champ. And we will be there all along, guiding you until you become a leader in your field of expertise.
In the end, it doesn’t matter if you’re the biggest fish, nor the fastest. You just need to be the sharpest.
Be a Sharpfish. Use your head.
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