Author Archives: Jeremy Short

Facebook Advertising: Sponsored Stories

Facebook

Savvy web designers recognize how social media sites like Facebook and Twitter can influence the traffic of a website.  You run a compelling campaign on Facebook, interact with followers on Twitter and, before long, you can start seeing results.

But, it takes a news-junkie-marketer to keep up with how these social outlets are constantly evolving.

Facebook, for example, is slowly reeling in companies to use their most profitable platforms for advertising—those methods that keep the user within Facebook—as opposed to banner ads …

A Map for Your Insurance Clients

Site Map for Insurance Website Design

If you haven’t already noticed, terms like “SEO” are becoming more and more prevalent among independent insurance agents.    Obviously, this is because they all want their website to rank at the top of search engines like Google, Yahoo!, and Bing.  After all, top-rated rankings bring in more clients.  More clients equal more money.

The only problem is that many insurance agents have no clue how to implement such a strategy.  While there are a myriad of methods and tips to offer …

Do You ‘Own’ Your Market Position?

Volkswagen

Most service firms and businesses have never considered their “position” amongst competitors. They want to stand out to their clients, but end up telling them, “We’re the nice, knowledgeable, jack-of-all-trades agency that can help you with anything you want.”

While this statement may be true to an extent, it’s really an effort to appeal to everybody and, by doing so, the business appeals to nobody (or only a select few). So how can your agency or firm become unforgettable in its …

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