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Duplicate Website Content: It’s hurting you in the search engines

Google loves original, fresh content.  And it should.  Isn’t that what Google is all about?

Think about it.  You love to get relevant results when you search.  And Google wants to keep you happy.  Therefore, they are constantly working on their algorithm to make sure that happens.

What constitutes “original, fresh” content?

Original means you wrote it.  Fresh means you add new content often.  (We’ll save the “fresh” discussion for another day.)

Today, let’s talk about original content.

If you are “renting” your website (paying …

Website Design: Why should I include a blog on our company website?

When thinking about website design, most just want a website that looks good.  And you should want this.  This is important.  You only have 5 seconds to make that first impression.

Is this company professional?  Do they have what I need?  Can I trust them?  These are just a few of the questions that run through a potential client’s mind.  Design is a make or break issue.

We can agree that design is important.

But blogs don’t necessarily add to the appeal of …

Facebook Advertising: Sponsored Stories

Facebook

Savvy web designers recognize how social media sites like Facebook and Twitter can influence the traffic of a website.  You run a compelling campaign on Facebook, interact with followers on Twitter and, before long, you can start seeing results.

But, it takes a news-junkie-marketer to keep up with how these social outlets are constantly evolving.

Facebook, for example, is slowly reeling in companies to use their most profitable platforms for advertising—those methods that keep the user within Facebook—as opposed to banner ads …

Website Design: Think of every page as a home page

What I’m going to say may seem a bit crazy at first, but hear me out.  You need to think of EVERY page as a home page.  And here’s why:

Most searches in Google are for specific things.  For example, say you live in Boston, Massachusetts and you just bought a new car.  You spent too much money on this new, shiny toy, so you want to save money on your auto insurance.

So, you go to Google and search “auto insurance, …

A Map for Your Insurance Clients

Site Map for Insurance Website Design

If you haven’t already noticed, terms like “SEO” are becoming more and more prevalent among independent insurance agents.    Obviously, this is because they all want their website to rank at the top of search engines like Google, Yahoo!, and Bing.  After all, top-rated rankings bring in more clients.  More clients equal more money.

The only problem is that many insurance agents have no clue how to implement such a strategy.  While there are a myriad of methods and tips to offer …

Do You ‘Own’ Your Market Position?

Most service firms and businesses have never considered their “position” amongst competitors. They want to stand out to their clients, but end up telling them, “We’re the nice, knowledgeable, jack-of-all-trades agency that can help you with anything you want.”

While this statement may be true to an extent, it’s really an effort to appeal to everybody and, by doing so, the business appeals to nobody (or only a select few). So how can your agency or firm become unforgettable in its …

Claim your Google Places listing to help your insurance agency get more leads

Google Places

I’m amazed at how many independent insurance agencies haven’t claimed their Google Places listing.  These insurance agencies are giving up the potential of reaching hundreds of new clients.

Google Places is particularly beneficial to the independent insurance agency competing for personal lines business.  These potential customers are searching “auto insurance, city state,” “car insurance, city state,” “life insurance, city state,” “home insurance, city state,” etc.  Google Places will typically show up first in the organic results when you add a city …

Customer Survey: What are they really thinking?

If your customers (and ex-customers) told you what they really thought, what would they say?

You’ll probably never know.

And here is why.  Your customers have too much to lose by telling you the truth.   The below video by Link & Rhett is hilarious because Rhett actually tells the truth about his friend in a job reference interview.  This rarely happens.  People have too much to lose by telling ALL the truth.

People won’t tell you the truth …

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