Category Archives: Differentiation

Most service firms and businesses have never considered their “position” amongst competitors. They want to stand out to their clients, but end up telling them, “We’re the nice, knowledgeable, jack-of-all-trades agency that can help you with anything you want.”

While this statement may be true to an extent, it’s really an effort to appeal to everybody and, by doing so, the business appeals to nobody (or only a select few). So how can your agency or firm become unforgettable in its …