Category Archives: SEO

Google loves original, fresh content.  And it should.  Isn’t that what Google is all about?

Think about it.  You love to get relevant results when you search.  And Google wants to keep you happy.  Therefore, they are constantly working on their algorithm to make sure that happens.

What constitutes “original, fresh” content?

Original means you wrote it.  Fresh means you add new content often.  (We’ll save the “fresh” discussion for another day.)

Today, let’s talk about original content.

If you are “renting” your website (paying …

What I’m going to say may seem a bit crazy at first, but hear me out.  You need to think of EVERY page as a home page.  And here’s why:

Most searches in Google are for specific things.  For example, say you live in Boston, Massachusetts and you just bought a new car.  You spent too much money on this new, shiny toy, so you want to save money on your auto insurance.

So, you go to Google and search “auto insurance, …

If you haven’t already noticed, terms like “SEO” are becoming more and more prevalent among independent insurance agents.    Obviously, this is because they all want their website to rank at the top of search engines like Google, Yahoo!, and Bing.  After all, top-rated rankings bring in more clients.  More clients equal more money.

The only problem is that many insurance agents have no clue how to implement such a strategy.  While there are a myriad of methods and tips to offer …

I’m amazed at how many independent insurance agencies haven’t claimed their Google Places listing.  These insurance agencies are giving up the potential of reaching hundreds of new clients.

Google Places is particularly beneficial to the independent insurance agency competing for personal lines business.  These potential customers are searching “auto insurance, city state,” “car insurance, city state,” “life insurance, city state,” “home insurance, city state,” etc.  Google Places will typically show up first in the organic results when you add a city …