myStarke: Valentine’s Day TV Commercials

Valentine’s Day can be awkward, weird, or just plain embarrassing to go out with someone you don’t know that well.  So we developed three television commercials to help the “single guy” build the confidence he needed to ask out that special girl.

All advice included myStarke as the solution.

This campaign was designed to cut through the advertising clutter and build brand awareness among young residents of Montgomery, Alabama.  Leading up to Valentine’s Day, these commercials were aired on SNL, Tonight Show, and The Jimmy Fallon Show.

Here are links to the spots:

Ad 1: What should I get her?
Ad 2: I drive a boring car.  Will she be unimpressed?
Ad 3: What do I do during the awkward silence?

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