The Adoption Law Firm knows adoption law frontwards and backwards, but that’s only half of their appeal. They truly have a passion for seeing “unwanted” children find homes.
The Challenge: Develop a brand identity that communicates this knowledge AND their passion.
Our Solution: We chose a traditional serif font for “Adoption” and gray to communicate their traditional legal knowledge and stability. And we balanced this with a white premium paper and complementary san-serif font for surrounding words to show The Adoption Law Firm is also modern.
Then we snuck in a bright blue. Sure it’s not a shade of blue you normally see for a law firm. But then again, this isn’t a normal law firm.
They have a passion and urgency to find homes for orphans. Hence, the bright blue.
106 Arden Road
Montgomery, AL 36109
Phone: +1 334-531-0067